From researching why is a film trailer made on the Economic Times website, I have understood that trailers can be used as a key marketing strategy to attract audiences.
The article, written by Shephali Bhatt, discusses how a trailer is the 'single biggest determinant of how well a movie will be received during an opening weekend.' Trailers are especially important for films which do not cast top-paying actors. The trailers can be seen as a 'make-or-break' feature of a marketing campaign as a trailer that goes wrong wastes potentially two years of time that a producer has spent on the film and trailer in two minutes. Binni Pada who has been making trailers for over 18 years reinforces their significance. The stakes of trailers are high and generating interest through trailers is an integral part of a marketing campaign.
Completed research.
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