From watching Dan Skinner, I have understood that there are different factors required in order to successfully market a film.
- Teaser trailers have little structure but acts as the first marketing strategy for the film (creating hype!)
- The main trailer generally has a 3 act structure, the 3rd act often includes a large montage. It will very often include star talent, the production company etc etc. This is the key piece of movie marketing that directors use to sell the film.
- It is much more important to be diligent with how sound is used within a space in a cinema, and how the sound also is used through mobile devices. When using a big canvas, you can tell much more of a story by focusing the action on certain aspects on the big screen. This is more difficult on a laptop or phone.
- Distributors now cut trailers specifically for hand held devices.
A lot of detail here - good. You found it interesting that there are two mixes for sound, depending on the trailer's platform. A clear overview which considers various aspects of trailer screening.
ReplyDeleteSkinner tells us that the advent of digital, online and social has had a very tangible effect on trailers: in a cinema theatre, audiences have 5.1 surround sound or Dolby Atmos, which is a very immersive sound with sound 'moved around' the theatre; equally, the 30 foot-wide cinema screen allows for great detail. However, both sound and vision comes across in a reduced way for audiences of trailers on online, digital and social. Therefore, two mixes of a trailer are prepared.