RESEARCH: WHERE ARE TRAILERS SHOWN?

 I further explored the FDA teaching resources website to understand exactly where trailers are shown. 

 

Trailers in different media 

Read and discuss the following statements about trailers in different media. Decide which box on the chart you think each statement belongs in and write in the appropriate letter. Some statements can be used more than once. 

1.   When people watch TV they do not usually concentrate during the adverts. 

2.   This format allows viewers to comment in writing on trailers and join in discussions about the prospective film. 

3.   More people watch TV than go to the cinema. 

4.   A trailer for an 18 Certificate film that is cut for a general viewing audience could be dissatisfying for older audiences. 

5.   DVDs are watched over and over again. 

6.   Unofficial uploads of trailers to user-generated websites (e.g. YouTube) break copyright. 

7.   People often fast-forward DVDs to the start of the film. 

8.   Posting links to trailers significantly boosts viewing figures. 

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Medium	Agree Statements	Disagree Statements
Cinema	4	1, 2
Television	1, 3	2
Website	1, 2, 6
DVD	5, 7	1, 2
Social Media	2, 8	1

Extension 

1.    Which of the statements above do you think is the most and least significant? 

‘When people watch TV they do not usually concentrate during the adverts.’ – In my opinion this is the most significant statement. Without people paying attention to film promotions, it is difficult to get people’s attention and to build an interest in the film. The marketing team must find another strategy in order to guarantee that audiences will pay attention to their film. 

‘DVDs are watched over and over again.’ – This is the least significant statement as the sales of DVDs in the last 10 years have decreased rapidly. Now, it is much more likely that audiences will re-watch films on streaming sites such as Netflix. 

 

2.    Taking into account all the points above, where do you think is the most effective place to show a trailer in order to promote a film? Give reasons for your answer. 

I think the most effective place to show a trailer is on social media. As social media platforms are popular with all audience groups, this is a great way to promote a film. With the use of pop-up ads on sites such as snapchat, people have no choice but to view a short snippet of a film. This builds interest, and if marketed successfully; hype will be stimulated around the film.